ITN Source to license Daybreak, The Lorraine Kelly Show and GMTV back catalogue as an extension of its existing ITV footage representation
Access twenty years of interviews and content from the Daybreak, Lorraine & GMTV sofas.
Since the first transmission of GMTV in 1993, 3.5 hours of programing is produced daily; from ground-breaking news and human interest stories, to showbiz, sports, health, beauty and fashion features, with sofa, on-location and behind-the-scenes interviews. In 2010 the programme was revamped and renamed Daybreak and Lorraine.
ITN Source has represented the ITV catalogue since 2003, and is continuously working with ITV to identify key titles from the back catalogue to digitise and make available for preview and purchase online via the ITNSource.com portal.
"ITV content complements the extensive news archive material represented by ITN Source, and the addition of twenty years of memorable moments from ITV breakfast television to our portfolio will be a valuable resource for producers and those who license ITN and third-party content." Simon Wood, Head of UK Sales, ITN Source.