13th January 2011

ITN SOURCE has announced a partnership with leading Latin American visual content agency Other Images in a deal which will enable clients in the region access to the entire range of ITN Source footage along with a dedicated customer service in Spanish and Portuguese.

Other Images was established in 2004 and operates a network of bureaux across South America and Central America. As a market leader in the distribution of high quality images and footage, Other Images was selected to represent ITN Source’s archive on the basis of its reputation, as well as its extensive network of sales offices in eight countries throughout the territory.

Previously, ITN Source’s sales operation of archive footage to Latin America was managed out of its US and UK offices. This new arrangement will benefit Latin-American film and TV producers, broadcasters, publishers and advertisers, by providing a service tailored to clients’ specific business hours, languages and currencies.

For ITN Source, the partnership with Other Images substantially increases its scope for greater market penetration in the area.

Asha Oberoi, MD for ITN Source said: “We are delighted to be teaming up with a company that has such an excellent track record and reputation as Other Images. We believe Latin America will very quickly develop into a major market for ITN Source footage and will further strengthen our brand within the global archive industry.”

Carlos Angel, CEO of Other Images, said: “We are excited to be representing the ITN Source catalogue and have confidence that the breadth and diversity of footage content it offers will be in high demand from our clients."

ITN Source is the gateway to one of the world’s largest and most diverse footage archives, dating back to 1896 and spanning multiple genres including news, drama, celebrity, comedy, music, film and natural history.

In addition to ITN’s award-winning news coverage, ITN Source also represents the footage libraries of Reuters, ITV, Fox Movietone and other specialist collections. In conjunction with its partners around the world, ITN Source provides relevant and easily accessible content to every region and all countries.