What a year 2011 has been for us in the news industry. Internationally, we’ve covered the Japan tsunami and historic events unfolding across North Africa and the Middle East. Back in the UK, we’ve had rioting in English cities, the phone-hacking scandal and, on a more positive note, the pomp and splendour of the Royal Wedding.  

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Nairobi, 18/04/2011
A24 Media, Africa’s first online delivery site for material from journalists, African broadcasters and NGO’s from around the Continent, announces a new deal with ITN Source, the footage sales arm of UK news and content provider ITN.

ITN Source syndicates on-the-day and archive content to a global customer base and today’s agreement will see A24 Media represent its extensive collection in Africa excluding RSA and Egypt.

ITN Source is the gateway to one of the world’s largest and most diverse footage archives, dating back to 1896 and spanning multiple genres including news, drama, celebrity, comedy, music, film and natural history.

As well as ITN’s award-winning coverage, ITN Source also represents the footage libraries of Reuters, ITV, Fox Movietone and other specialist collections. In conjunction with these partners around the world, ITN Source is a one-stop-shop for quality content, relevant to every region and all countries.

The deal between A24 Media and ITN Source will allow producers, TV broadcasters, filmmakers, online publishers, advertisers, corporations and educational video producers in Africa to have access to ITN Source’s professionally edited and relevant reels of archive footage. With a collection growing by over 500 hours per month, there is always new content to be found at ITN Source that covers every angle.

Catherine Laferriere-Vitali, Sales Manager for ITN Source Europe said: 'We are thrilled to be teaming up with a multi media company that has such an intimate knowledge of the African Market. We believe that Africa will very quickly develop into a major market for ITN Source footage.'

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Three films vying for the ultimate movie accolade at the 83rd Academy Awards on 27th February are also being supported by ITN, which provided archive news footage to each of the productions.

Multi-nominated The King’s Speech and Documentary (Feature) nominees Exit Through the Gift Shop and Inside Job all include footage from ITN’s vast archive. ITN Source, the footage sales arm of ITN, worked with producers of each of the films to supply footage from iconic moments in history.

ITN Source supplied historical drama The King’s Speech with Reuters footage of King George’s Coronation, news clips of speeches made by Adolf Hitler and images from World War Two.

Fellow British production Banksy documentary Exit Through the Gift Shop features footage licensed from ITN of graffiti works, Banksy exhibition openings and an urban art auction to help tell the story of the rise of a street artist.

Inside Job uses footage from ITN Source’s purpose-made Financial Crisis Compilation to help tell the story of the recent economic crisis.

“The critical and commercial success of these films shows that there’s a real appetite for stories grounded in real events,” said Asha Oberoi, Managing Director of ITN Source. “We are seeing an increasing number of producers using archive footage to add authenticity to events depicted in their films. Currently ITN Source supplies approximately one in six British films with archive footage.”